An Introduction to App Development

We come across apps every day. I for one, begin my day by scrolling through Instagram, tweeting and retweeting posts and deleting all those ‘Good morning’ WhatsApp forwards from family groups. In today’s digital world, apps are an integral part of our lives especially since every other person around us owns a smartphone. Apps provide services quickly, are a source of entertainment, help you stay connected and make daily tasks much more simple and convenient.
The market for apps is undoubtedly on the rise with the ever increasing graph of mobile device users. According to Statista, in 2018, 52.2% of all the website traffic worldwide was generated through mobile phones and a total of 204 billion mobile apps were downloaded in 2019. If that still doesn’t convince you here’s why you should learn application development:
• Opportunities for new, innovative apps are always up for grabs. If you have a great app idea and are not sure about how to implement it or don’t have funds to hire a freelancer, you can make your own application. Who knows, you could even be the next Instagram or Snapchat!
• App Developers are highly sought after. According to a survey done by Payscale, an app developer in India has an average salary of 5 lakhs per annum
• Mobile applications get high revenue from app stores and in-app advertisements with minimal cost price. Developing apps is a good way to make money if you know what you’re doing!
• You could always freelance as an app developer and charge clients for building apps for them.
• You’re one of the many of us, sitting at home with nothing to do during the Pandemic, so you might as well learn a new skill. Read on! I’ve got your back ;)
So, now that we know that apps are in demand, let’s look at a few implementations to understand what actually makes them that popular amongst users.
• Mobile apps are fast and effective. Just a few taps and a couple of scrolls can complete a process that could have taken you hours to do in real life. Service providing apps such as Grocery ordering apps, E-ticket booking apps, etc. especially make our daily lives easier.
• Apps can use in-built device features such as GPS tracking, Camera, Microphones, Pedometers etc. as an added advantage. These apps can show them personalized content based on their real-time location. For example, cab booking apps and food delivery apps use GPS to show live tracking.
• Certain apps can also work offline and do not require constant internet access. Though they require internet connections to perform critical tasks like receive notifications and updates, they still offer basic content and functionality to users even in offline mode. Lots of game apps work offline and many entertainment apps can also be used offline by downloading and storing the content you want to view.
• Apps increase a company’s engagement with its customers. Regular notifications and instant updates can be used for easy and regular promotion of products and help expand audience reach while also reducing marketing costs. Features such as oneclick buy and easy sharing of product link online, boost a company’s revenue.
• Apps also provide a personally tailored experience to their users as they can set their preferences from the beginning, based on which they are served customized content such as personalised recommendations and filter updates.