MAHASHIAN DI HATTI (MDH MASALA)- KINGDOM OF SPICES

“ASLI MASALE SACH SACH, MDH MDH”
The only secret to spicy, aromatic Indian food that revives the taste buds of people around the globe are its “signature spices”, the heartbeat of the Indian cuisine that makes it very regal. Reaching almost all the foreign shores and with galloping demand all around the corner, MDH stands firm ruling the global market for over 100 years. MDH not only serves as the kingdom of spices but also as a burning flame to inspire young lads and young aspiring entrepreneurs.

STORY FROM RAGS TO RICHES
MDH was founded by Mahashay Chunni Lal Gulati in 1919 in Sialkot, India (currently Pakistan). If there is a brand that has been adding flavors to millions of lives for over 100 years in MDH, which has a story of a rags to riches young lad that turned into an entrepreneur. The highest paid CEO of FMGC sector, Mahashay Dharam Pal Gulati ( king of spices) with his company standing as second largest leader in Indian Market with 12% market share, once used to run “tanga” to earn a living and With mere education, his annual salary is estimated to be 25 crores. Started with manually grained spices to nearly producing 30 tons of packaged spices in day through automated machines, Dharam Pal Gulati expanded his business from a roadside shop to nearly owning 15 factories around the globe. “Give the world the best you can, the best will come automatically to you”, these as its core values Gulati followed the following marketing strategy that raise him from a refugee to a billionaire.
• To stand amidst the competition, MDH has varied lines of grounded and blended spices with assured quality. It’s the “quality along variety” that gives them an edge over other companies.
• To withstand the neck-to-neck competition the company has adopted competitive marketing and penetrative pricing strategy.
• MDH has a widespread and well-maintained channel of supply across the globe. In India it has a chain of 400000 retail dealers and 1000 wholesalers. MDH is also available in Saudi Arabia, Japan, UAE, UK, Europe, Canada, USA and a few parts of South East Asia, this enables them to have larger sales volume and high revenue generation.
• Its pricing strategy has led it to the shores of the Indian market. prices of spices vary from Rs. 25 to 70 per 100-gram packaging, reasonable enough to maintain a firm hold on consumer market including local shops to supermarkets.
• It cuts through the competition by generating high revenue through its exports.
• Its marketing, advertising strategies and campaigns have led to success in the up front.
• Their unique selling proposition in terms of quality and traditional yet distinctive flavours has its sync in print media, television and social media handles.
• Owner has become a known face in the branding of MDH, which is unique and has traditional specific recall value in the mind of viewers.
• Its outspoken charity, holding schools, hospitals, donation (90% of his salary) has led to positive branding of the company.
Spice company has successfully targeted all the household around the globe and stands as a firm competitor in the market.